PREDICTIVE ANALYTICS 
We cast a wide net across company databases, social, news, blogs, job sites, web sites, internal data to build a predictive analytical model and use marketing techniques to nurture and qualify your best prospects. This personalised predictive model uses 100's of signals.  Using machine learning, data mining and modelling techniques, the technology exploits patterns and trends to generate qualified sales leads. This allows you to identify your best potential customers, forming the basis for nurturing thru various marketing campaign techniques. This proven approach generates significant lift in conversion rates.  

qurater marketing edge for lead generation & nurturing

Picture
DISCOVER POTENTIAL CUSTOMERS
NURTURE YOUR POTENTIAL CUSTOMERS
TRACK 
Social conversations, actions, news, jobs and user engagements that represent purchase intent are converted into sales opportunities.
PREDICTIVE MODEL
The sales opportunities are analysed based on various modelling, machine learning and data mining techniques to exploit patterns. This form the basis for scoring the sales opportunities. 
KEY WORDS 
The basis for discovering potential customers starts with a key word list you provide. This is a simple list of few key words that represent the industry and your product offering. What this allows for is identification of your potential customers across the various tracking channels described above. 
PROFILE GENERATION  
Each company identified has many stakeholders and decision makers. Our approach completes the profile of this prospective customer for email, linked in and phone number allowing you to target with a preferred marketing campaign. 
MARKETING CAMPAIGN 
Depending on the engagement channel choice you make, we provide the ability to nurture the potential customer with content and thereby further qualifying the sales lead. 
PERSONALISED CONTENT 
Our solution provides rich insight that includes context of the user that expressed purchase intent and hence an ability for you to identify the most effective marketing message. 

make qurater marketing edge your customer acquisition solution