PREDICTIVE ANALYTICS
We cast a wide net across company databases, social, news, blogs, job sites, web sites, internal data to build a predictive analytical model and use marketing techniques to nurture and qualify your best prospects. This personalised predictive model uses 100's of signals. Using machine learning, data mining and modelling techniques, the technology exploits patterns and trends to generate qualified sales leads. This allows you to identify your best potential customers, forming the basis for nurturing thru various marketing campaign techniques. This proven approach generates significant lift in conversion rates. |
qurater marketing edge for lead generation & nurturing
DISCOVER POTENTIAL CUSTOMERS
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NURTURE YOUR POTENTIAL CUSTOMERS
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KEY WORDS
The basis for discovering potential customers starts with a key word list you provide. This is a simple list of few key words that represent the industry and your product offering. What this allows for is identification of your potential customers across the various tracking channels described above. PROFILE GENERATION
Each company identified has many stakeholders and decision makers. Our approach completes the profile of this prospective customer for email, linked in and phone number allowing you to target with a preferred marketing campaign. |
MARKETING CAMPAIGN
Depending on the engagement channel choice you make, we provide the ability to nurture the potential customer with content and thereby further qualifying the sales lead. PERSONALISED CONTENT
Our solution provides rich insight that includes context of the user that expressed purchase intent and hence an ability for you to identify the most effective marketing message. |